Your data isbroken
Most GA4 setups miss 30–40% of conversions from day one. I audit, rebuild, and maintain analytics stacks for teams who need numbers they can actually trust.
Trusted by 50+ teams · Fortune 500 to Series A
A decade of
analytics expertise.
Six ways I fixyour analytics
GA4 Audit & Implementation
The average GA4 setup misses 30–40% of conversions. I audit your configuration, eliminate tracking gaps, and rebuild what's broken — then document everything so your team can take over with confidence.
- Full configuration review & fix
- Custom events & conversion tracking
- Data discrepancy resolution
- Handover documentation & training
Google Tag Manager
If your GTM container has been touched by more than two agencies, it's probably a mess of dead tags and untested triggers. I clean it up, structure it properly, and implement consent mode and server-side tagging.
Dashboards your team will actually open
Built in Looker Studio, Power BI, or Tableau — designed around the decisions your team makes weekly, not the metrics that just look impressive in a slide deck.
Measurement Strategy & MarTech Audit
Before you track more, know what you're tracking and why. I build measurement frameworks that connect your KPIs to actual business outcomes — and audit your MarTech stack to eliminate redundancy and cost.
CRM & Offline Conversion Tracking
Close the loop between marketing spend and closed revenue. Connect analytics to your CRM so you can stop optimising for leads and start optimising for customers.
BigQuery & Advanced Analytics
When you've outgrown spreadsheets and basic dashboards, I set up a proper data warehouse — stitching together GA4, CRM, ad platforms, and product data into one unified source of truth.
Analytics Health
Check
You'll know exactly what's broken, why it matters, and what to do about it — in one week.
Analytics Health Check
A complete audit of your GA4, GTM, and reporting stack
- 60-minute discovery call
- GA4 configuration review
- Tracking implementation check
- Data quality assessment
- Findings call with prioritised action plan
One website · 7-day turnaround · Includes two calls + written report
Analytics expertise on tap, without a full-time hire
Most companies need an analytics expert 15–20 hours a month, not 160. My retainer gives you direct access for strategy reviews, technical questions, and new implementations — without the overhead of an in-house analyst.
"[ADD CASE STUDY 1] — outcome headline + 2–3 sentence story + measurable result"
[Client Name]
Marketing Lead, [Company]
[Specific Result]
Case studies available on request
Find out what your analytics is missing— free 20-minute call
No pitch, no obligation. We'll look at your current setup and I'll tell you the two or three things that are costing you the most. If it's a fit, we go from there.